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“Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success”

Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your website and what isn’t. Download this information brief to find out how you can evaluate the effectiveness of your web site using three top tips to prepare your site for multivariate testing success.

Geographic Eligibility: USA

Publisher: SiteSpect

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SiteSpect

With the launch of Quick Blogcast’s new Statistics Tool, a fresh, interactive design for working with your blog’s site statistics is at your fingertips. You’ll have access to the most accurate information for your site and the most control over how you view that information. Enjoy access to statistics and reports for various blog features, including how visitors are getting to your blog, how frequently they’re visiting, what they’re viewing, and on what entries they’re commenting.

PLUS, we’ve made it even easier to manage your site-building applications; you can now log in and manage Quick Blogcast, Quick Shopping Cart® and WebSite Tonight® all from one common dashboard. Check it out today!

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Plus, if you switch now from the standard stats package that comes with every domain, up to six months of your server access log files will be migrated into Traffic Facts, giving you the ability to run detailed statistical reports on previous data. Don’t hesitate to begin gaining the vital information you need to succeed!

WordPress updates have been released, but many sites are still running on old WordPress installations which have known vulnerabilities open to spammers, who insert links to spam destinations within the blog page. These links are invisible to the general user but are available to web crawlers such as Google, Yahoo, and Technorati. As a result many sites that have not updated their installations are being delisted from the internet search engines. Yes, delisted – the crawlers don’t simply cease crawling these sites, but actually remove them from their indexes.

Case in point:
Fitzmorris Horse Logging, a site we built for a client in 2006, was built on WordPress 2.1.1. Though the site was indexed, it wasn’t ranking very high in the search engine results, so our client asked us to take a look at what we could do for SEO. In actuality, the SEO for the site was very easy. We discovered that posts on the site weren’t being categorized properly when publishing. For example, a post that belonged in “Horse Training” was being published to all available but irrelevant categories, so we did a little editing and training to resort the posts appropriately. In addition, we installed a few handy plugins to increase the site speed and provide better SEO, along with a better bookmarking system. Voila! Inside of a week, the site was listed on page 1 in Google for “horse logging.”

But….within a week after making these simple changes, the site didn’t appear in Google’s index at all! Why? WordPress 2.1.1. The site had been delisted.
Once discovered, we immediately upgraded the installation to WP 2.3.3 and resubmitted the site to be crawled. The results: after 2 weeks of patience, the site is now back on page 1 for “horse logging.”

Lesson: Keep your software up-to-date!
Caveat: If you are using plugins, they may no longer work or break the site when upgrading. Check to see if there is a new version of your plugins. If you are using a custom design, some changes may be necessary with the new version. Visit the WordPress Documentation and WordPress Forums for help.
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A free magazine offering practical advice and helpful tools from industry experts to help any website achieve Internet success.

TO QUALIFY FOR A FREE SUBSCRIPTION, YOU (or your company) MUST HAVE AN ACTIVE WEB SITE.

Until now, there has not been a magazine that caters exclusively to the business of running a website. Website Magazine has tapped premier talent in the Internet industry for our content and each and every issue will contain practical advice and insights for website owners.

Geographic Eligibility: USA

Publisher: Website Services Inc.

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