Express Email Marketing® customers: Upload your existing customer base without another opt-in

January 12, 2008

You wanted it; now you’ve got it! We just launched a huge product enhancement that lets you upload your existing customer base or newsletter list into Express Email Marketing without forcing a new opt-in procedure. Now, you can import your list (already in your database and opted-in to your marketing offers) simply by agreeing to three conditions within Express Email Marketing (1- I am a known sender, 2-I accept the bounce limit, 3-I will not send Spam). Here’s how it works:

Agree to the conditions and import a new list.
New subscribers are added as “Unverified.”
Send a campaign to the new list. Mail sent to “Unverified” subscribers will be delivered in batches over a 48-hour period. If you receive an excessive amount of bounces, we suspend delivery.
When the recipients open their email, status will be set to “Active” and bounce rules will no longer apply.
In the Campaign Schedule page, customers are shown a count of subscribers who receive mail immediately (Active) vs. those where delivery is staggered over several hours (Unverified).
All bounces are reported in the campaign bounce report.